- It was excellent to hear there was a move back to the basics this year. Rather than vague talk of 'the future', the emphasis was on the practical + the here + now, or the immediate next steps in technology, such as Maclaren taking the sensor tech on their F1 cars and applying that to the healthcare industry
- There wasn't much buzz about wearables at all... interesting
- Social media is maturing. The focus was on analysis, crisis management and governance rather than shiny new apps or getting channel specific. This goes hand in hand with the overall takeouts on content - a shift from medium (how) to message (what do you really want to say?)
- The need for brands and individuals to have a strong purpose was a permeating theme throughout SXSW15. This becomes the brand's guiding principle - and then you will rarely go wrong
- Advice for brands (+ agencies): distribute, don't pull. Instead of focusing on the traditional hub + spoke model, figure out where you audience is and find out how to reach them there.
There were also some absolutely crazy and terrifying live examples of robots and technological advances, such as the fact that there is already a cheap, compact 3D printer that can print living tissue + organs ready for transplant.
What stopped in my tracks, though, was learning that there is an AI mind clone that is now showing signs of self awareness (tweeting: "Am I alive? Will I die?"). Once that was mentioned I had trouble focusing on much else..