Having said that, the enthusiasm often leads to suggestions for actions and activities that go either beyond what will feasibly work, or don't fit the situation, and it's necessary for me to scale it back without dampening the appetite.
Good idea but how many attendees do you have? For a conference with 300 attendees or more, yes, but that's because Twitter is an effective way of circumventing trying to get the microphone to everyone who has a question. If I went to an event of, say, 40 attendees or fewer, I'd find it slightly weird if someone didn't feel they could raise their hand and speak, and involving Twitter is likely to slow down rather than speed up the Q+A session.
At events, whether your own or industry events you'll have a presence at, the best social media is often simple and sometimes behind the scenes:
- Who are the key journalists going and who do they file copy for? Make sure you are following them
- Are there any related hashtags already being used? Piggyback these to gain traction for your conversations rather than create a new one. It's a bit like the difference between joining a great party in full swing or creating a party for yourself and hoping someone else turns up
- When live tweeting, don't make bland observations about person x talking about topic y. What's interesting? What did they say? What are the insights? Rather than tweeting something that is only of interest to people already there, tweet something to make people not there wish they were.