Don’t fill up on bread
Ask yourself, is this really going to make an impact? Am I working on something that will make a difference to the team, me or the business? If it doesn’t, then question why it’s being done, and whether there could be a smarter way of doing it. Bread looks nice and comforting but it fill you up quickly. Be smart about how you use your time. Being busy does not necessarily equal success.
We will always coach
We believe in ‘red pen’ learning, and honest constructive feedback – don’t take offence, this is how we will all learn and get better. We believe in investing in our talent at every level. We will tell you when it’s not good enough and why, and won’t spent time sugar-coating feedback. So make time for coaching, even when you may feel busy. Acknowledge this is a great learning moment, get better and move on.
Be brave, fail fast and as developers say.. JFDI
The thing on your to-do list that you fear the most? Do it first each day. “Eat the frog” – this normally will always be the right thing to do. Push yourself to try new things, take some risks and be brave – you’ll learn fast and grow from strength to strength. If things don’t go to plan, don’t dwell on it – fail fast, learn from the mistake, move on, repeat.
Boss your time like a boss
Time does not manage itself, having a system is paramount. Tell your calendar who’s in charge. Don’t let others manage and dictate your time, take charge of it yourself. In our industry it is your time that your company is paying for in the form of your salary, so make sure you treat it like the asset it is. Have a clear system – and there are many – and tools – to help you do this. Take an hour at the end or beginning of each week to plan your week ahead. Put time in your diary for the “doing” and push back on meetings if you need to. Flag early if you have a challenge – to the project manager or line manager; after all, there are only so many hours in a day.
Never stop learning
We believe that you are what you read (or listen/watch), so we encourage everyone to make this part of their day. Whether this is listening to podcasts on the way to work, reading a quality daily newspaper or diving into books, we really don’t mind. Read widely, read often and share what you learn with your team. In this fast-paced industry it is everyone’s duty to learn continuously.
Have an opinion
We encourage everyone to have an opinion – whether this is where the team should hold its next event or whether Apply was wrong not to pay corporation tax or what the future holds for driverless cars – we want everyone to always think and have an opinion on the issues.
Go deep and broad
We are all expected to know what’s going on in the broader industry; but we also need to dive deeper into a particular subject matter. Wear your passion like a badge of pride and show off your expertise – we’ll all be richer when you share your knowledge.
Capsize the boat
If you don’t agree with the direction the boat is headed, then tell that person. Offer your viewpoint, don’t do something just because xx says that’s what needs to be done. We welcome healthy debate and discussion. It’s this approach that helps us optimise our work.
Solutions not problems
The world is not perfect and we get that. We actively encourage people to make suggestions on how things could be better and want everyone to suggest a potential solution if they’ve identified a problem.
Always be selling
Work on your style and put yourself forward; understand that pitching and presenting is a core part of our business. We sell people and their ideas; so soak up all the training on offer, read about and hone important skills. And remember, not everyone listens to the content all the time anyway (stats show many don’t at all), so the way you say it is just as, if not more, important. Our team style is to always be enthusiastic, passionate and animated.
Curious about culture
We only hire people that demonstrate constant curiosity about culture. We want people to be interesting, and interested in, the world around them. Exhibitions, books, movies, art, design, to name just a few, are important in giving you a world-view and perspective outside the day to day. An open mind gives you the inspiration and ideas that we value a great deal.
We don’t bottle it up
If you feel like you should bring something up, then do. We’d rather have five minutes of honesty, than the many hours of thinking, whispering and gossiping. We all want to hear constructive feedback and would rather meet any issues head on.
Finally, no one is going to do as a result of our actions – so please put everything you do into perspective