While I've always wanted to attend SXSW, it sounds like an altogether overwhelming experience and not one I'm sure I'd ever recover from. So it was brilliant to hear the key trends and takeouts from SXSW 2015 in a rich one hour session this morning at H+K's London HQ by their director of content + publishing Vikki Chowney.
There's a lot of cliches about giving something your all, trying your very best, and not giving up until the job is done. All very well, but in my experience it often leads to dissatisfaction and guilt. Something we hear less about is how to hold a little back, so you can pace yourself and prevent burnout.
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